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Episode 31 – Forty Acres Fresh Market, a Pop-Up Grocer

Liz says doing business in Chicago is “uncertain” because she’s trying something a little outside of the box in the grocery market. Forty Acres Fresh Market is a pop up grocer specializing in selling high quality fresh produce at an everyday low price. Founded in response to the dearth of fresh food options on Chicago’s West Side, Liz is doubling down on community partnerships, grants, and building credibility in her neighborhood.Can this business model thrive in the long term?