Sylvia and Augie’s business grew out of a personal need for an effective laundry detergent that wouldn’t irritate their family’s sensitive skin. From diaper rash to eczema to sweaty workout clothes, Sylvia couldn’t find an “all in one” product that worked for everyone, so she engaged an organic chemist to create one. Dinobi Detergent is designed to be an affordable, plant-based laundry detergent that is powerful in the wash, yet gentle on skin and the environment. From changing consumers’ buying habits, to navigating the city’s contract and procurement process, to keeping their product in stock for wholesalers, doing business isn’t always easy. What is the vision for Dinobi over the next five years?
Liz says doing business in Chicago is “uncertain” because she’s trying something a little outside of the box in the grocery market. Forty Acres Fresh Market is a pop up grocer specializing in selling high quality fresh produce at an everyday low price. Founded in response to the dearth of fresh food options on Chicago’s West Side, Liz is doubling down on community partnerships, grants, and building credibility in her neighborhood.Can this business model thrive in the long term?
LaForce describes doing business in Chicago as “interesting”. LaForce says you have to be patient when you’re getting all the correct licenses and permits. How much time does he suggest you allot?
Sean and Grant describe doing business in Chicago as “a dream come true”. They began their business from Sean’s backyard and faced a variety of zoning challenges. What advice would they now give to self-employed gym owners?
Jimmy describes doing business in Chicago as “hard but fair”. His initial business model was inspired by a famous Black Institution in Chicago. Which one?